Accommodating cultural diversity
Accommodating cultural diversity - backdating life insurance
According to a Glassdoor survey, two thirds of job hunters indicated that diversity was important to them when evaluating companies and job offers.
Cross-cultural understanding, along with local market knowledge, lends itself the production of more effective marketing strategy and materials.This, in turn, fosters mutual respect among colleagues who also value the diverse culture, perspectives, and experiences of their team members.An inclusive atmosphere of cross-cultural cooperation is an excellent way to bond colleagues and teams across the business.Making diversity an important part of the recruiting process will broaden your talent pool of prospective employees.Not only does hiring from a more diverse talent pool makes your business attractive to ambitious, globally minded candidates, it also helps you to keep them on board.Even brand taglines can get badly lost in translation.
A frequently cited example is from KFC in China, whose chicken was marketed as so tasty, you’ll “eat your fingers off!
As national politics and discourse seem to grow more inward-looking and divisive across America and Europe, successful businesses must continue to think inclusively and globally.
Embracing cultural diversity in the workplace is an important first step for businesses that want to be competitive on an international scale.
Diversity, including diversity of gender, religion, and ethnicity, has been shown to improve retention and reduce the costs associated with employee turnover.
In a diverse workplace, employees are more likely remain loyal when they feel respected and valued for their unique contribution.
For example, cosmetic giant L’Oréal attributes much if its impressive success in emerging markets to its multicultural product development teams.