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That's a question you should probably get the answers to before you sign up and definitely before you pay for a subscription.
This is no longer the case, as Zoosk no longer requires new members to pay the fee.
"When you do things such as send a message, accept a connection, or express interest in someone," explains Zoosk's site, "Zoosk’s learns more about your preferences and is able to use that information to help introduce you to people who we believe you’ll be interested in." Zoosk recommends its members provide as much detail and information they can on their profiles, consistently visiting the site, responding to messages, and updating their Smart Pick™ Survey.
This highlights a big difference between Zoosk and e Harmony or Match.com: their focus is not necessarily on establishing long-term relationships or marriages, but on giving people as many dating options as possible.
BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services." In other words, Zoosk might have its share of bad customer experiences, but they're also very proficient at addressing these complaints once they've been filed with the BBB.
According to the BBB, in the last three years, Zoosk has successfully resolved 382 complaints, most of which were about billing/collection or product/service issues.
In that same time, only 18 complaints have not been able to be satisfactorily resolved.
As a comparison, Plenty Of Fish currently has a big fat D from the BBB for failure to respond to most of the complaints they've received.
At around 35 million registered members, it has a larger membership than (about 21.5 million) but is considerably smaller than the massive Plenty Of Fish (80 million). It means that Zoosk potentially has more possible matches for you.
But, as you surely know by now, online dating isn't just about quantity.
One of the reasons Zoosk's membership continues to grow so fast is that they give away many of their features for free.
With a free membership, you can create a decent profile, search for and view other members, and see possible matches for you.
On the other hand, Zoosk has, in the interest of their business, geared their site to strongly encourage free members to convert into paying members.